Job Title: Marketing Coordinator - Real Estate Team
Location: Green Hills Office, Nashville, TN
Company: Morrell Property Collective
Morrell Property Collective is a dynamic and innovative real estate team that is dedicated to providing exceptional service to our clients. We specialize in luxury homes, residential real estate, short term rentals, high-rise, and we are committed to delivering unparalleled results in the real estate industry. Our team is known for its professionalism, integrity, and client-centric approach.
We are seeking a talented and results-driven Marketing Coordinator to lead our marketing efforts and drive our real estate team to new heights. As the Marketing Coordinator, you will be responsible for developing and executing strategic marketing initiatives, brand management, and driving lead generation to support the growth of our real estate business.
- Develop and Implement Marketing Strategy: Create and execute a comprehensive marketing strategy to promote the services and listings of the real estate team. This includes identifying target audiences, defining messaging, and selecting the appropriate marketing channels.
- Brand Management: Maintain and strengthen the team's brand identity, ensuring consistency in messaging, visual elements, and reputation. Manage the team's online and offline presence.
- Lead Generation: Drive lead generation efforts by overseeing online and offline marketing campaigns, optimizing website content, and managing advertising efforts to attract potential clients and nurture existing leads.
- Content Creation: Develop and oversee the creation of high-quality content for various marketing channels, such as websites, social media, email campaigns, and printed materials.
- Digital Marketing: Manage digital marketing campaigns, including pay-per-click advertising, social media marketing, email marketing, and SEO strategies to increase online visibility and engagement.
- Marketing Analytics: Monitor and analyze the performance of marketing campaigns, assess ROI, and make data-driven decisions to continuously improve marketing efforts.
- Team Collaboration: Collaborate with team lead, agents, and other team members to align marketing strategies with business goals and provide support in promoting property listings and services.
- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve desired results.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in real estate marketing, preferably with a real estate team or agency.
- Strong understanding of digital marketing, lead generation, and marketing analytics.
- Exceptional project management and organizational skills.
- Excellent written and verbal communication skills.
- Proficiency in marketing software, tools, and platforms.
- Creative and innovative thinking to develop unique marketing strategies.
- Knowledge of the local real estate market and trends is a plus.
- Competitive salary and performance-based bonuses
- Professional development opportunities
- A collaborative and supportive team environment
- Opportunities for growth within the company
If you are a marketing professional with a passion for real estate and a track record of successful marketing strategies, we encourage you to apply for the position of Marketing Coordinator with Morrell Property Collective. Join our team and be part of our exciting journey as we continue to provide top-tier real estate services to our clients.
Please attach your resume and a copy of the DISC Assessment.