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Relocating to Franklin, TN? Here’s Why Luxury Buyers Are Moving South of Nashville

Morrell Property Collective May 26, 2026

Real Estate Market

Relocating to Franklin, TN? Here’s Why Luxury Buyers Are Moving South of Nashville

Relocating to Franklin, TN: Cost of Living, Homes, and Lifestyle

Over the last several years, Franklin, Tennessee has become one of the most sought-after relocation destinations in the country — especially among luxury homebuyers, executives, entrepreneurs, and families seeking an elevated lifestyle just outside Nashville.

Known for its historic charm, award-winning schools, thriving economy, and luxury real estate market, Franklin offers the perfect blend of Southern sophistication and modern convenience.

If you’re considering relocating to Middle Tennessee, here’s what you should know about the cost of living, luxury homes, neighborhoods, and lifestyle that make Franklin stand out.


Why People Are Relocating to Franklin, TN

Franklin consistently ranks among the best places to live in Tennessee — and for good reason.

Located approximately 20 miles south of downtown Nashville, Franklin offers:

  • A vibrant historic downtown
  • Luxury neighborhoods and estates
  • Excellent public and private schools
  • Strong job growth
  • Lower taxes compared to many major states
  • Access to outdoor recreation
  • A thriving dining and entertainment scene

For buyers relocating from states like California, Illinois, New York, Texas, and Florida, Franklin provides a high quality of life with more space, privacy, and value.


What Is the Cost of Living in Franklin, TN?

While Franklin is considered one of the more affluent suburbs in Tennessee, many relocating buyers still find the area more affordable compared to luxury markets nationwide.

Key Cost of Living Advantages

No State Income Tax

Tennessee has no state income tax, making it especially attractive for high-income earners, business owners, and retirees.

Competitive Property Taxes

Property taxes in Tennessee are often significantly lower than in states like California, New Jersey, Illinois, and New York.

Luxury Value Compared to Other Markets

In Franklin, luxury buyers can often find:

  • Larger homesites
  • Newer construction
  • Custom-built homes
  • Resort-style outdoor living
  • Gated communities
  • Scenic countryside views

…for considerably less than comparable luxury properties in many coastal markets.


Franklin’s Luxury Real Estate Market

Franklin’s real estate market continues attracting affluent buyers seeking privacy, elegance, and convenience.

Luxury home options include:

  • Custom estates
  • Modern farmhouse designs
  • Golf course communities
  • Equestrian properties
  • Luxury condos and townhomes
  • Historic homes
  • New construction communities

Many homes feature:

  • Expansive outdoor living spaces
  • Resort-style pools
  • Home offices and gyms
  • Chef’s kitchens
  • Smart-home technology
  • Multi-acre lots

The area’s combination of luxury inventory and lifestyle amenities continues fueling strong demand.


Popular Luxury Neighborhoods in Franklin

Westhaven

One of Franklin’s most well-known master-planned communities, Westhaven offers luxury homes, golf, restaurants, walking trails, and a true community feel.

Leipers Fork

Ideal for buyers seeking privacy, rolling hills, and luxury country estates with a more rural atmosphere.

Avalon

Known for upscale homes, large lots, and convenient access to shopping and schools.

Downtown Franklin

Historic homes and luxury renovations near boutique shopping, restaurants, and entertainment.

The Grove

An ultra-luxury gated golf community featuring custom estates, resort amenities, and private club living.


Franklin’s Lifestyle Appeal

Franklin offers a lifestyle that combines sophistication with small-town charm.

Residents enjoy:

  • Historic Main Street shopping and dining
  • Luxury boutiques and local businesses
  • Live music and cultural events
  • Parks and greenways
  • Award-winning restaurants
  • Community festivals year-round
  • Nearby wineries and countryside escapes

For many relocating buyers, Franklin provides a slower pace than larger cities while still offering access to Nashville’s business and entertainment opportunities.


Schools and Education

Education is a major reason families relocate to Franklin.

The area is known for:

  • Highly rated Williamson County Schools
  • Prestigious private schools
  • Strong academic performance
  • Extensive extracurricular programs

Franklin’s educational reputation continues making it one of the most desirable family-friendly luxury markets in Tennessee.


Proximity to Nashville

One of Franklin’s biggest advantages is its proximity to Nashville.

Residents can easily access:

  • Downtown Nashville
  • Nashville International Airport
  • Major healthcare systems
  • Corporate headquarters
  • Music and entertainment venues
  • Professional sports
  • Luxury shopping districts

This convenience makes Franklin especially appealing for executives, healthcare professionals, remote workers, and frequent travelers.


Is Franklin, TN a Good Place to Invest?

Franklin has experienced consistent growth and remains one of Middle Tennessee’s strongest long-term real estate markets.

Key drivers include:

  • Continued population growth
  • Corporate relocation activity
  • Limited luxury inventory
  • High demand for Williamson County homes
  • Strong local economy

For buyers seeking both lifestyle and long-term value, Franklin continues standing out as a premier investment destination.


Who Is Moving to Franklin?

Today’s Franklin buyer often includes:

  • Corporate executives
  • Healthcare professionals
  • Entrepreneurs
  • Retirees
  • Remote workers
  • Luxury relocations from larger metropolitan markets
  • Families prioritizing schools and lifestyle

Many buyers are looking for a balance between luxury living, convenience, and a strong sense of community — and Franklin delivers all three.


Considering Relocating to Franklin, TN?

Relocating to Franklin is about more than buying a home — it’s about investing in a lifestyle centered around luxury, community, convenience, and long-term value.

Whether you’re searching for a gated estate, a walkable downtown property, or a luxury home with acreage, Franklin offers some of the most desirable real estate opportunities in Tennessee.


Luxury Real Estate Experts in Nashville and Knoxville

At Morrell Property Collective, we specialize in luxury real estate throughout Nashville, Franklin, and Knoxville, helping buyers relocate with confidence and local expertise.

From luxury estates and golf communities to downtown living and investment opportunities, our team provides personalized guidance tailored to your goals and lifestyle.

 
 

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